Thursday, September 08, 2005

Staying relevant on turning 60

After six decades of existence, Malaysia's Information Department would need to continue with its priority of winning the hearts and minds of the people. While the department played a big role in reviving the peoples' confidence in the British Military Administration (BMA) during the Emergency period (1945-1955), its task ahead remains crucial. Being the government's public relations agency and dealing mostly with interpersonal communication with the people, the department would need to go all out to prove that it is still relevant in this modern-age society. The advent of information and communication technology has enable the public to obtain information from various sources and in the comfort of their homes. Gone were the days when Information Department staff would carry their big screen and film projector to the kampungs to explain about the government's programmes. As it celebrates its 60th anniversary today, the department would be inspired to continue with its important tasks of providing information to the people, taking into account the use of the latest technology.
Incidently, a Vietnamese friend emailed me today saying that his organisation -- Vietnam News Agency (VNA) is busy with preparation to celebrate its 60th anniversary on September 15. Happy 60th anniversary Jabatan Penerangan and VNA!.

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