Treasure hunt way to maintain media relation

A major portion of corporate communication activities is focussed on media relations. Many corporate bodies realised the importance of establishing and maintaining a good relation with the media. United Engineers Malaysia (UEM) is no exception. For the third year running, it has organised the UEM-Media Treasure Hunt which took off from the Merdeka Square in Kuala Lumpur to Seremban this morning. The event was spiced up with a sense of nationalism as it being held in conjunction with the month-long Merdeka month celebrations. Apart from stimulating their brains, participants had the chance to go around scanning signboards of places and buildings for the answers. Travelling along beaten roads enable participants to venture into areas where they would normally ignore. Because of this, some discovered that there is actually an old Bangi town, having heard so much of Bandar Baru Bangi. Although winning the event, may not be the ultimate aim of many participants, everyone would have gone home feeling happy. It was the 'Win-win' situation that matters between a corporate body and the Malaysian media organisations.