The greatest show on Earth kicks off today with 1.5 billion people in 200 countries expected to watch the opening match 'live' between host Germany and Costa Rica. With all 64 matches of the World Cup Finals to be shown live over television, die-hard soccer fanatics are bracing for a month-long extravaganza. As the excitement reaches feverish-level, it's a victory of sort for all as the world speaks in one language -- football (although some prefer to call it soccer!). Just as in other major sporting event, the tournament logo plays a crucial part. Instantly recognisable, the logo of the 2006 FIFA World Cup Germany has appeared on publications, at associated events and on merchandising. The agencies commissioned to design the logo were given an exhaustive list of criteria before they set out their work. As the host nation, Germany had to be instantly recognisable in the logo, as did the light-hearted and relaxed character of the 2006 tournament. It had to be unconventional, without being technocratic, and in keeping with the brand image of FIFA. As the event's organiser, FIFA commissioned London agency Whitestone to produce the logo. The decision to appoint Whitestone was based on their previous, outstanding design for the 2002 FIFA World Cup Korea/Japan logo. The goal was to convey, via a symbol, the incomparable emotions that can only be evoked by football. Dozens of meetings followed after preliminary discussions started in September 2001, even before the last World Cup. There were discussions, deliberations and sometimes arguments. The end result was "Celebrating Faces Of Football".
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