Last year, the number of Kuwaitis visiting Malaysia shot up to 17,000.
Most travelled in families with some staying up to a month, he said.
"The regular family get-together among Kuwaitis called 'diwaniya' where the men talk among themselves has helped to encourage the people here to visit Malaysia," he told Malaysian reporters who are in Kuwait City to cover the just-ended Arab Economic Summit.
The good facilities in Malaysia, the weather and the favourable currency exchange (one Kuwaiti Dinar could hit about RM13), were among the pull factors, he said.
"Although the impact has been positive, there is still room for improvement," said Ashaary.
Saying most Kuwaitis know about Kuala Lumpur and Langkawi, he suggested more tourism promotion be made to attract Kuwaitis to states like Sabah and Sarawak as well as those in the East Coast of Peninsular Malaysia.
"Of course, we should continue to provide good service and hospitality," he said.
He said bilateral relations between Malaysia and Kuwait were solid with the Yang di-Pertuan Agong Tuanku Mizan making an official visit here last November.
Prime Minister Abdullah Ahmad Badawi was also in Kuwait last year as well as the Raja Muda of Perak Raja Dr Nazrin Shah who came in October last year to promote Malaysia as an International Islamic Financial Centre.
Ashaary said some 160 Malaysians are living in Kuwait, mostly professionals working in the telecommunications and financial sectors and their families.
A Malaysian heart surgeon and an anesthetist are also working in Kuwait.
On the two-day Arab Economic Summit which ended yesterday, Ashaary said it was a good effort to solidify economic cooperation and integration among the Arab countries.
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